Tag Archives: Red Rogues

Cow Hollow Microhood

What’s the story behind the PlumpJack Wine Store?

PlumpJack Wine Store was started in 1992 as the first business for the PlumpJack Group, by then founder Gavin Newsom. It’s mission is to make the wine-buying experience approachable and to remove the intimidation factor. In 1992 we had more than 100 wines priced at under $10 per bottle. We now have more than 300 selections that are $25 or under and an expansive collection of spirits and domestic craft beers.

What is a little known secret(s) about your business?
If you buy a bottle of wine from the wine store and take it across the street to the Balboa Cafe, there is no corkage fee. And we will deliver your wine and spirits for FREE in San Francisco proper for all orders over $100. Gift wrapping and enclosure cards are complimentary.

Can you tell us a little about your clubs?

Our Monthly Wine Club (2 bottles) has been operating for more than 20 years, and in that time we have featured wines from all over, from California and Oregon to France, Portugal, Greece and beyond. Our members love that the club gives them a chance to discover new wines from different regions every month. These wines are carefully chosen and are always small production, hand-crafted wines with unique stories.

Our Red Rogues (not rouge) club is a quarterly club that no one else is doing. This is where we pick three red wines that have a unique combination of character, varietal, viticulture, and appellation that members can experience the difference in style and terroir. For example, past features have included three Amarones from Italy; three Pinot Noirs from Oregon; or three different Shiraz from the same winemaker, but from different appellations. It’s a fabulous way to compare and contrast wines that have similarities but display differences as well.


The Case Club is a perfect way to design your own parameters on a monthly or bi-monthly time frame so that you always have a stash of wine to drink, to give as a gift, or to take to someone’s house. Become a member if you don’t have time to shop, if you have unexpected guests frequently, or you are tired of grocery store selections. You set the pricing parameters as well as the varietal type, countries, all red, all white, all rose, or all sparkling—then we do the work so you don’t have to trouble yourself with parking or picking up. We deliver right to your door.

PlumpJack Gift Baskets & Wooden Boxes

Purchase one of our gift baskets for the holiday season. Gift baskets and wooden boxes are filled with wine of your choice and our gift baskets are packed with gourmet foods to your delight. For more information visit our site here.