Tag Archives: MatrixFillmore

VERSO: Behind the Scenes

Get to know the man behind the music – Entertainment Director Jared Forkner. Find out what attracted him to the music industry, what he listens to and what to expect with VERSO in the upcoming months.

What inspired you to pursue a life long career in music?
I’ve always been a avid fan of music and took guitar/drum lessons as a child. I began DJing at 14 and in the late 90’s I started dabbling in music production. While I was in college, I started playing lots of the parties in Boulder, Colorado. After moving back to the Bay Area in 2003 I started playing at clubs and raves. My biggest break came while waiting tables at the Balboa Cafe San Francisco when I began to play weekly at MATRIXFILLMORE . I eventually linked up with Trevor Simpson, who was then on Energy 92.7 and began working with him in the studio which was when things really started moving. I got to remix loads of artists and held residences at Ruby Skye, 1015 Folsom and regularly playing at Vessel, The Endup, etc.
What do you love about VERSO as a music venue?
I had a moment recently that really hit home. Folks come to VERSO to hear new fresh music. It’s an amazing and refreshing difference from the normal Jukebox expectations from normal ‘clubs.’ I believe this is the biggest difference between a music venue and a normal club.

Who are some of your favorite artists?
So many great ones right now – Noisia, Chris Lorenzo, Skapes, Low Steppa, the entire Dirtybird Family, Shift K3y, Gorgon City, Icicle, Mat Zo, Calibre, Jakwob, MJ Cole, Taiki Nulight, Weiss, June Miller, Etherwood, Joe Ford, AC Slater & the entire Night Bass crew, My Nu Lengo!

What’s on tap with VERSO’s music lineup?
We’re going to be focusing more on curated events and also featuring some of the best talent in the world for House, Techno, Trance and more. In the fall we will continue to expand our programming to other genres of electronic music and eventually live music as well. View the calendar here

Why VERSO over other clubs in San Francisco?
Verso is special because we do things from the heart. Both Rico (Marketing Director) and myself are DJ’s and lovers of music. Having DJ’d for 20 years, as well as being a working musician and engineer, I know what the artists expect and what the guest wants. We genuinely want the artists and our guests to have an experience that makes them feel right at home and comfortable. It’s all about having a great relationship and meeting new like minded people in a great environment.
If you’ve never been to VERSO, what should you expect on your first visit?
It’s a gorgeous and expansive venue with great sound with a warehouse feel. What they don’t know is that the team behind it is devoted to creating the best venue we can. A refined selection of artists. We’re not the normal ‘club,’ but a venue by the people for the peopl

What has been the most memorable music night at VERSO since its opening?
March 25th with Chris Lorenzo (Dirtybird / Nightbass) & Shift K3y (Colombia Records). Two artists that I love and respect dearly got to play back to back and the night was truly magical. A close second would be Tiesto, when we had him out during Super Bowl 50 weekend. I used to play his records 15 years ago.
What about private events?
I can honestly say that VERSO is one of the best event venues in San Francisco for both social and corporate events. The venue is designed to be equally functional and comfortable with a smaller or larger group, and can accommodate up to 400+ guests. Our director of events, Ashley Guillory is passionate about making sure her clients have the best experience.

VERSO SF
1525 Mission St. at 11th
San Francisco, CA

24 hours of New Year’s Eve in SF

Follow our blueprint for our ideal New Year’s Eve and you’ll be guaranteed that 2016 will welcome you with open arms and a warm hug.
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Attire – more importantly, the dress. Choose from a comfortable, clubby ensemble from Amour Vert, a classic lace get-up from DVF that says I am serious about this holiday, or something fun and flashy that you can layer with a jacket when getting around on the city streets. All these dresses and styles available at PlumpJackSport.
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Are you in the mood to party on New Year’s Eve? 
Are you the popping bottles and noshing on caviar partier or are you the laying low-type that likes intimate conversations over some good bubbles and hearty fare. Ditch the grocery store party platter and whip up some delightful finger food, but first, the main character, the bubbles.
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Go to PlumpJack Wine & Spirits and ask for Paul, or just take his word for it and buy his top picks.
1. Comtes De Champagne Taittinger, 2005: “100% Chardonnay, in my mind this is one of the greatest Champagnes around. It is probably the only champagne i would flat.
2. Pol Roger Brut Réserve Champagne: “This is an equal blend of the three main varietals. This champagne has a toasty and fruity balance to it.
3.Champagne Gratiot Gerad: “100% Pinot Meunier. This champagne has a little more of a floral note to it and a nice creamy mousse.”
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Diversify your libations and add a celebratory signature cocktail to liven up your soiree.
We enlisted our favorite bartenders at Forgery for a cocktail recipe, and guess what, they know what their doing, so take notice. If you don’t know what some of these items are, there is always Google.
And then there are snacks – very important if you want to continue the party til midnight.
We have lots of inspiration on our Pinterest board, we literally spent many hours searching, pinning and procrastinating, because that is what Pinterest is for, let’s be honest. When it’s time to usher your guests out of your place, because things are starting to get messy and the bubbles are all gone, get yourself to a club. We have two choices for you. For a smaller venue with great jams and lots of dancing, plus champagne and really great cocktails, and even a beer for those who just want to quench their thirst, get to MatrixFillmore. New Year’s Eve features DJ Amy Robbins, spinning the best Top 40 and House beats. Purchase tickers here
If you’re looking to go out and dance your face off to some serious DJs and want to splurge on ultra-exclusive table service, featuring batched craft cocktails, light fare, and more, you need to add Verso to your NYE agenda. Or you can just purchase a ticket to dance and drink, and it will still be the best New Year’s EVER! Purchase tickets here.
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Aftermath of New Year’s can be bitter, but you know what makes it sweet? Brunch!
Get yourself to Balboa Cafe San Francisco, STAT, and order the following: a Balburrito (trust us), an order of Eggs Benedict, or Huevos Rancheros and then wash it down with the city’s best Bloody Mary. Okay, feel better now, we thought so. And, maybe you had a big night and are still up at 9am, in which case, you’re in luck, the Balboa opens bright and early and if you slept in until 1pm, you’re still doing great. And if you are unable to leave the confines of your living room/bedroom, Balboa delivers with partner Caviar. MENU
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When it comes to getting away for New Year’s, Squaw Valley is the place to be! PlumpJack Squaw Valley Inn is a cozy, lodge-like resort located at the base of the Sierra Nevada Mountains in North Lake Tahoe California. With amazing snowfall kicking off this season, you wont want to miss the chance to get up to the mountain with amazing conditions this season. Enjoy a great apres ski at the PlumpJack Bar (view menu), the perfect place to wind down from a day of skiing with friends! We are also offering a special Prix Fixe menu for New Years (view menu).

PlumpJack’s Top 10 Resolutions for You


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Is it difficult for you to keep New Years Resolutions every year? You’re not alone! A new year offers another opportunity to improve your life in the upcoming year. And at PlumpJack we’re here to help! Here is PlumpJack’s top 10 resolutions for you, with ways you can ensure that this year you better yourself, take time to enjoy life and have some fun.
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1. Get active by doing something you enjoyed as a kid – skiing, dancing, ice skating, riding your bike, swimming, etc…We can help you fulfill this resolution at PlumpJack Squaw Valley Inn or The Carneros Inn.
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2. Be more adventurous – try backcountry skiing, moonlit snowshoe hikes, dog sledding, yoga in the vineyards. Book PlumpJack Squaw Valley Inn’s Snowcat Fever Package for a backcountry ski adventure.
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3. Impress your friends with some new cocktails. Join our Cocktail Club and come to our Cocktail Club Mixer, January 20th. Join the Club.
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4. Eat more brunch…at the Boon Fly Café, Balboa Cafe San Francisco or Balboa Cafe Mill Valley.
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5. Let off some steam with a night out on the dance floor – Check out our line-up of DJs at MatrixFillmore.
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6. Drink more of the good stuff (wine) on a random night, instead of waiting for a special occasion. PlumpJack, Odette and Cade wines all came in with impressive scores of their ’12 vintages (Odette Estate Reserve at 100) from Robert Parker, READ MORE
7. Plan a celebration, whether for yourself or someone else – it doesn’t have to be a special occasion, just a day or night of fun, friends, libations and good food. Check out PlumpJack Catering for your event.
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8. Eat fresh from the garden – FARM at the Carneros Inn sources produce from their onsite gardens  and PlumpJack Cafe sources from two, small local farms nearby.


9. Volunteer, donate, and support the causes you believe in – PlumpJack is proud to support CPIC  (Cancer Prevention Institute of California), Holy Family Day Home, San Francisco Child Abuse Prevention Center and more. Learn more about PlumpJack Philanthropy.

 

10. Breathe deeply and take it all in, it’s a new year! Cheers from your friends at PlumpJack. And good luck at accomplishing your new year resolutions.

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