Tag Archives: electronic

VERSO: Behind the Scenes

Get to know the man behind the music – Entertainment Director Jared Forkner. Find out what attracted him to the music industry, what he listens to and what to expect with VERSO in the upcoming months.

What inspired you to pursue a life long career in music?
I’ve always been a avid fan of music and took guitar/drum lessons as a child. I began DJing at 14 and in the late 90’s I started dabbling in music production. While I was in college, I started playing lots of the parties in Boulder, Colorado. After moving back to the Bay Area in 2003 I started playing at clubs and raves. My biggest break came while waiting tables at the Balboa Cafe San Francisco when I began to play weekly at MATRIXFILLMORE . I eventually linked up with Trevor Simpson, who was then on Energy 92.7 and began working with him in the studio which was when things really started moving. I got to remix loads of artists and held residences at Ruby Skye, 1015 Folsom and regularly playing at Vessel, The Endup, etc.
What do you love about VERSO as a music venue?
I had a moment recently that really hit home. Folks come to VERSO to hear new fresh music. It’s an amazing and refreshing difference from the normal Jukebox expectations from normal ‘clubs.’ I believe this is the biggest difference between a music venue and a normal club.

Who are some of your favorite artists?
So many great ones right now – Noisia, Chris Lorenzo, Skapes, Low Steppa, the entire Dirtybird Family, Shift K3y, Gorgon City, Icicle, Mat Zo, Calibre, Jakwob, MJ Cole, Taiki Nulight, Weiss, June Miller, Etherwood, Joe Ford, AC Slater & the entire Night Bass crew, My Nu Lengo!

What’s on tap with VERSO’s music lineup?
We’re going to be focusing more on curated events and also featuring some of the best talent in the world for House, Techno, Trance and more. In the fall we will continue to expand our programming to other genres of electronic music and eventually live music as well. View the calendar here

Why VERSO over other clubs in San Francisco?
Verso is special because we do things from the heart. Both Rico (Marketing Director) and myself are DJ’s and lovers of music. Having DJ’d for 20 years, as well as being a working musician and engineer, I know what the artists expect and what the guest wants. We genuinely want the artists and our guests to have an experience that makes them feel right at home and comfortable. It’s all about having a great relationship and meeting new like minded people in a great environment.
If you’ve never been to VERSO, what should you expect on your first visit?
It’s a gorgeous and expansive venue with great sound with a warehouse feel. What they don’t know is that the team behind it is devoted to creating the best venue we can. A refined selection of artists. We’re not the normal ‘club,’ but a venue by the people for the peopl

What has been the most memorable music night at VERSO since its opening?
March 25th with Chris Lorenzo (Dirtybird / Nightbass) & Shift K3y (Colombia Records). Two artists that I love and respect dearly got to play back to back and the night was truly magical. A close second would be Tiesto, when we had him out during Super Bowl 50 weekend. I used to play his records 15 years ago.
What about private events?
I can honestly say that VERSO is one of the best event venues in San Francisco for both social and corporate events. The venue is designed to be equally functional and comfortable with a smaller or larger group, and can accommodate up to 400+ guests. Our director of events, Ashley Guillory is passionate about making sure her clients have the best experience.

VERSO SF
1525 Mission St. at 11th
San Francisco, CA