Tag Archives: EDM

VERSO: Behind the Scenes

Get to know the man behind the music – Entertainment Director Jared Forkner. Find out what attracted him to the music industry, what he listens to and what to expect with VERSO in the upcoming months.

What inspired you to pursue a life long career in music?
I’ve always been a avid fan of music and took guitar/drum lessons as a child. I began DJing at 14 and in the late 90’s I started dabbling in music production. While I was in college, I started playing lots of the parties in Boulder, Colorado. After moving back to the Bay Area in 2003 I started playing at clubs and raves. My biggest break came while waiting tables at the Balboa Cafe San Francisco when I began to play weekly at MATRIXFILLMORE . I eventually linked up with Trevor Simpson, who was then on Energy 92.7 and began working with him in the studio which was when things really started moving. I got to remix loads of artists and held residences at Ruby Skye, 1015 Folsom and regularly playing at Vessel, The Endup, etc.
What do you love about VERSO as a music venue?
I had a moment recently that really hit home. Folks come to VERSO to hear new fresh music. It’s an amazing and refreshing difference from the normal Jukebox expectations from normal ‘clubs.’ I believe this is the biggest difference between a music venue and a normal club.

Who are some of your favorite artists?
So many great ones right now – Noisia, Chris Lorenzo, Skapes, Low Steppa, the entire Dirtybird Family, Shift K3y, Gorgon City, Icicle, Mat Zo, Calibre, Jakwob, MJ Cole, Taiki Nulight, Weiss, June Miller, Etherwood, Joe Ford, AC Slater & the entire Night Bass crew, My Nu Lengo!

What’s on tap with VERSO’s music lineup?
We’re going to be focusing more on curated events and also featuring some of the best talent in the world for House, Techno, Trance and more. In the fall we will continue to expand our programming to other genres of electronic music and eventually live music as well. View the calendar here

Why VERSO over other clubs in San Francisco?
Verso is special because we do things from the heart. Both Rico (Marketing Director) and myself are DJ’s and lovers of music. Having DJ’d for 20 years, as well as being a working musician and engineer, I know what the artists expect and what the guest wants. We genuinely want the artists and our guests to have an experience that makes them feel right at home and comfortable. It’s all about having a great relationship and meeting new like minded people in a great environment.
If you’ve never been to VERSO, what should you expect on your first visit?
It’s a gorgeous and expansive venue with great sound with a warehouse feel. What they don’t know is that the team behind it is devoted to creating the best venue we can. A refined selection of artists. We’re not the normal ‘club,’ but a venue by the people for the peopl

What has been the most memorable music night at VERSO since its opening?
March 25th with Chris Lorenzo (Dirtybird / Nightbass) & Shift K3y (Colombia Records). Two artists that I love and respect dearly got to play back to back and the night was truly magical. A close second would be Tiesto, when we had him out during Super Bowl 50 weekend. I used to play his records 15 years ago.
What about private events?
I can honestly say that VERSO is one of the best event venues in San Francisco for both social and corporate events. The venue is designed to be equally functional and comfortable with a smaller or larger group, and can accommodate up to 400+ guests. Our director of events, Ashley Guillory is passionate about making sure her clients have the best experience.

VERSO SF
1525 Mission St. at 11th
San Francisco, CA

The People of PlumpJack: Jared Forkner


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Featured this week on The People of PlumpJack is Jared Forkner, Entertainment Director at MATRIXFILLMORE. Jared has been with the PlumpJack family for more than 10 years and got his start in 2005 waiting tables at Balboa Cafe San Francisco. Just a year later he began DJing at MATRIXFILLMORE and now manages the club’s entertainment. Extremely passionate about Electronic Dance Music, Jared helped create the blog Dancing Astronaut, which is considered to be one of the biggest ‘EDM’ blogs in the world.
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Originally from Malibu and Santa Barbara, he attended boarding school in Indiana at Culver Academies. Little did he know Jared had a PlumpJack connection early on in life. During his sophomore year he roomed with, now former Chef at Balboa Mill Valley, Dave Wasemsmall world, right?

When he’s not working you can find Jared in his hometown of Fairfax, mountain biking, ghost producing music for Bay Area DJ’s and working on special projects with Dolby Labs.


“I love working for a company that takes care of it’s employees. I’ve had the opportunity to grow and learn and it’s really meant a lot to me.”
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1. What would your last meal be?
My families lamb recipe for sure!

2. What is the best advice you have ever received?
First you give them what they want, then you can give them what you want.” – The Big Night. This quote has remained relevant for me in all avenues of my career.

3. What is the last thing you googled?
Resetting PRAM Macpro 3,1

4. What is your personal mantra?
Follow your heart and be good to others.

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Jared DJing in 2001

Jared DJing in 2001

5. If you could travel back to any one point in time what would it be?
Tough question! Maybe I’d go back and tell my parents and ‘childhood me’ to FORCE me to play piano. Aside from that personal history I’d really like to go back and watch Nikola Tesla work. His mind was so far ahead of his time.
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6. If you could witness any event past, present or future, what would it be?
Maybe the days leading up to the end of the dinosaurs. I would love to see how the world looked and the shape of the continents back then.

7. If you could learn to do anything, what would it be?
I would love to be able to really play piano. I understand it decently but would love to play well.

8. What was the last gift you gave someone?
I gave my wife some earbuds last week.new balance mens tennis shoes

9. If they made a film of your life what star would you like to play you?
Paul Rudd. A buddy says I look like him.

10. If today was the last day of your life, how would you spend it?
I would work on music, have dinner with my family and then walk up the hill behind my house and
watch the sun set at a place that I want to have my ashes spread.air jordan all models

“Jared is a wonderful asset to the MatrixFillmore team, as his entertainment and music knowledge have helped excel our Events Department and service our clientele with all relative and pertinent information. He is always offering to assist in any way possible and is dedicated to the success and growth of our company.”
– Ashley Guillory, Director of Events at The PlumpJack Group