Tag Archives: behind the threads

Behind The Threads: Road Twenty-Two

We have long been a fan of locally made products, especially clothing. So when we discovered this gem of a company based in San Francisco, that creates perfect fitting tees while carrying out their mission in which the brand was built upon: employing women who have faced challenges in their life, including previously incarcerated women in the Bay Area, we knew had to place an order right away. We especially love Road Twenty Two’s enormous philanthropic effort in creating jobs for women within the brand and love all the super soft fabrics they use that make you feel the need to buy the same tee in five colors (not that that is necessarily a bad thing…).

We spoke more about the line with Road Twenty Two CEO, Fif Ghobadian for this month’s, ‘Behind The Threads’.

 

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1.       What has been your biggest accomplishment with Road Twenty Two?

The biggest accomplishment is when we see customer and store feedback that is equally as passionate about our mission and product as we are. When we see people on the streets wearing our Tees and when we hear people talking about our brand with pure love. Also, it is beyond gratifying to employ amazing women who deserve every opportunity but are unfortunately are black balled by the system.

2.       Besides the fantastic foundation in which the line is built upon, how do your shirts set themselves apart from other t-shirt brands?

Our shirts are created from luxurious US fabrics which have been washed in enzymes for ultra softness.  Road 22 shirts fit to perfection the skim the body, cling in all the right places and fit most body types.  The shirts are casual yet polished, fashionable not trendy and can be take you from day into evening.

3.       How do you see the line evolving within five years?

Our vision is to expand our line beyond Tees for women to all knits, button down shirts and cashmeres. We will continue to expand our men’s line next and then eventually we will have a kid’s line. We are going to be a national brand known for our high quality products and for creating a social movement of giving people a second chance and putting them back into society.

4.       We love that Road Twenty Two is produced entirely in San Francisco. What do you find most special about this aspect within the brand

We are supporting a local community and its wonderful to bring back garment manufacturing to San Francisco.We can just walk over to see our  shirts being produced and we have our pulse on every step of the production.

5.       Do you see the line spanning beyond knit tees and basics in the future?  

Yes, we are definitely going to be much more than Knit tees. We will have wovens and a full Men’s and Kid’s line.

 

Find out more about and shop the line here and check out PlumpJackSport at The Carneros Inn for Road Twenty Two clothing!

Behind The Threads: Fidelity Denim

Everyone loves a good pair of jeans. And finding that perfect fit and wash is a journey that us ladies will always be on. So when we stumbled upon, Fidelity Denim, a made in California denim line offering an emphasis on the science behind the best fitting jean, we had to bring it in to PlumpJackSport. Lead designer at Fidelity Denim and previous Creative Director at Level 99 jeans, Rokhsan Enanoria spoke with us about the foundation of Fidelity Denim and up and coming styles to have on your fall radar.


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1. Fidelity Denim’s motto is, “Devoted to Denim” – what’s the story behind this? Fidelity’s focus is denim and will always be denim.  It what we are passionate about.  We are constantly asked by customers for other types of clothing/secondary’s to be added to collection.  However, we are devoted to the idea to making beautiful, rich, pure, fitting denim.

2. We all have that one pair of go-to denim that is our tried and true fit, style and wash. What has been become the most versatile style from Fidelity, that the average girl can wear year round? Definitely the Charlie.  This is a fit that is a true skinny.  Just between your ultra skinny and the skinny straight.

3. What sets Fidelity Denim apart from other denim lines out there? Fidelity pledges unwavering devotion to the finest fabrications. Fidelity promises to proudly manufacture every garment in the U.S.A, in a meticulous manner, for the ultimate fit. Fidelity honor’s blue jean history and strives to generate happiness and confidence in all those who create, sell or wear Fidelity.

4. Most people have a skinny, boot cut, cropped and shorts in their current wardrobe. What is a key denim style that we should be on the look for? Flares are an important piece in any wardrobe with the 70’s trend right now. Also, for that forward customer, anti fits and re worked boyfriends are also relevant.

5. What is the best way to care for your denim and get the most life out your favorite pair? Denim is best when it’s  never washed.  The characters of the fabric and it’s weave show through best after aging.