Category Archives: VERSO

Holiday Dining & Celebrating with PlumpJack

balboa-holiday-shoot-46It’s the most wonderful time of the year to spend with friends and family, whether for group dinners, intimate dining options, holiday Happy Hours with friends, and more. Our restaurants and bars are great locales for libations and dining, see below for details.

Balboa Cafe San Francisco
3199 Fillmore Street, San Francisco

Open 365 days a year, Balboa Cafe is a popular spot to gather during the holidays, especially for the holidays: Thanksgiving, Christmas Eve, Christmas Day and New Year’s Eve.
Thanksgiving & Christmas VIEW MENU
12pm-2pm Limited menu including the Balboa Burger, sandwiches, salads & appetizers
2pm-8pm Reservation-only (415.921.3944) special holiday a la carte menu
Christmas Eve, New Year’s Eve, New Year’s Day Regular business hours (11:30-2am)

Book a large group for dining at Balboa Cafe San Francisco – please call 415.921.3944 or email

160215_hangar_steak_low_res_09_0a9a3001-copyBalboa Cafe Mill Valley (BCMV) 38 MIller Drive, Mill Valley, CA
Located in the charming town of Mill Valley just a quick drive over the Golden Gate Bridge from San Francisco, BCMV features creative holiday menus by Chef Howard Ko
Thanksgiving 2pm-8pm Reservations Strongly RecommendedVIEW MENU
Christmas Eve Brunch from 11am-3pm, Dinner 5pm-11pm*
Christmas CLOSED
New Year’s Eve Brunch from 11am-3pm, Dinner 5pm-11pm*
New Year’s Day Brunch from 11am-3pm, Dinner 5pm-10pm*
*No Happy Hour

PlumpJack Cafe at Squaw Valley Inn
The perfect location to celebrate the winter holidays with festive meals surrounded by family and friends. Celebrate the 10 Days of Christmas with a special holiday-themed menu offered around the holidays. Make reservations online or call 530-583-1578
Thanksgiving CLOSED
Christmas Eve
5pm – 9:30pm
5:30 – 9:30pm
New Year’s Eve
5:00pm – 11pm
New Year’s Day
5:30 – 9:30pm

For private dining inquiries for large groups, go to

Cheers it’s the Holidays!
For fanciful libations to celebrate the spirit of the holidays, pop into one of PlumpJack’s three bars MatrixFillmore, Forgery, Wildhawk.
forgery-manhattanForgery Holiday Hours
Thanksgiving & Day After CLOSED
December 23rd – 26th CLOSED
New Year’s Eve OPEN – Forgery & VERSO Nightclub
to operate as one venue (Entertainment and Offerings to be announced in November – go to to stay updated or follow on social media @verso_sf)
New Year’s Day CLOSED

Wildhawk Bar Holiday Hours
Thanksgiving CLOSED
December 25th – 27th CLOSED
New Year’s Day CLOSED

Spook-tacular Halloween Happenings in the Bay Area

Trick-or-treat! Halloween is upon us and we’re pumpkin carving, costume hunting and planning spooky parties. All Hallows’ Eve falls on a Monday this year which means we’re packing HalloWeekend with our naughtiest tricks and sweetest treats. Come out of your casket and get in the ghostly spirit!
Start the weekend at VERSO, or shall we say City of Lost – the entire club will be transformed into a steampunk playland. Kicking off on Friday, October 28th, boo-gie down to the beats of Suara, a Barcelona-based dance music label and non-profit cat rescue. We won’t judge if you decide to dress up as a black cat.

Saturday, bring out your goriest gowns and sharpest fangs because VERSO will be offering a $1,000 grand prize costume contest. Howl all night long to the hip-hop sounds of Astronomar and Bot along with Bay area local, Grensta. Buy tickets today…before it’s too late.
The Shed

Come for the pumpkins, stay for the for BBQ. If you’re searching for a family friendly activity look no further than The Shed in Napa Valley. Home of the Stanly Lane Pumpkin Patch, kids can enjoy their famous hay pyramid, pumpkin carving and farm animals. Meanwhile, adults can post up at the wooden tables, sip on some brews and order barbeque favorites, fresh from the smoke pit.


Fangs, freaks and ding-dong ditch. Dress up as a devil or just bring out your devilish side because Forgery has a cocktail for all of your trickery. No Halloween is complete without a sultry vampire. El Vampiro is concocted with Amaras Mezcal, Manzanillo Sherry, Crème de Cassis and a dash of salt. Sip on this blood red cocktail and spook the undead!
Get freaky with a Freak Show! Made with Hibiscus infused Absolut Elyx, Pimm’s, Madeira, Grapefruit and Bitter Lemon soda, this sweet-and-sour cocktail is a guaranteed freaking good time.

Growing up you’d give the neighbors a scare with a game of ding-dong ditch. The adult version is much better. Order a Ring-a-Ding with Coriander Singhani, Smith & Cross Rum, Cantaloupe Lemongrass Shrub and Egg Whites…this is one drink you won’t want to run away from.
Zombie Run
Ever wondered how you’d react in a Zombie Apocalypse? Sign up for the 6th annual ZombieRunner Halloween Marathon on October 29th in Walnut Creek. Dress up in your Halloween finest because the only thing better than winning a race is receiving gold for a costume contest as well!

Whether you’re going all out and committing to an entire weekend of shenanigans or just planning on sipping some dangerously good cocktails, we’ve got the tricks and the treats. Have a spook-tacular Halloween!


Conversations with Hilary: Robb McDaniels, Music Entrepreneur

robbandmaryann-england (2)Robb is one of the coolest people I know. I met Robb through YPO (Young Presidents Organization) nearly six years ago. At that time I had Maxwell and Sade on repeat in my CD player, and while I still love their music, Robb has shown me the light and expanded my playlist to include a varied mix of artists I would have never been exposed to if it weren’t for him.

He is the founder and former CEO of INgrooves Music Group, the leading global music distribution and marketing company, and recently he founded Faction, a technology-enabled talent management company that provides a suite of resources and infrastructure to help the creative community manage their artist’s businesses.

Not only is he a highly successful entrepreneur, but he is a terrific father, and a loyal friend who is  hilarious and always up for an adventure. I am honored to call him a dear friend!  Enjoy my conversations with Robb.

image1What do you believe to be your greatest accomplishment?
I was going to ask whether you wanted to know my greatest personal or professional accomplishment, but quickly realized it all ties

back to the same thing. Early in my adult life, I decided that my goal in life was to positively impact as many people as possible through my work and relationships. My greatest accomplishment is my ongoing pursuit of this goal, which won’t end until this life comes to a close!

What qualities do you think others love about you?

I would like to think that the people around me in life love that I am generally happy, generous, dependable and willing to be unconventional and follow my own path. But maybe they just love that I can laugh at myself and the many jokes they all make at my expense.

If you could do anything other than what you currently do, what would it be?
Have a large farm or country house with a dog rescue facility.

What do you like most about what you do for a living/career?
I am lucky enough to get to work in the music industry, so there are obvious perks of being able to see some of the most amazingly talented musicians up close and personal.  But it’s equally enjoyable to work with others who are so passionate about supporting the arts and the creative community.  It’s inspiring to me to see that passion at work every day.

What’s the first thing you do when you wake up?
Usually check my phone, although I am now trying to give myself a few moments to think about things I am grateful for and get myself in the right mindset for the day.

image3What’s your favorite thing to do on a Friday night?
Given that I am out so much during the week for my job, I usually like to crack open a bottle of wine and cook a nice meal with my fiancée and/or two boys before watching a movie.

What were you passionate about in your younger years growing up?
Sports, music and girls…and it took me a long time to grow up.

What are you passionate about now?
I am still growing up…but passionate just about one girl!  I also love my two boys, Declan and Owen, and am amazed at how fast they are growing up (much faster than me).

What’s your favorite season and why?
That’s a tough choice between winter (for skiing) and summer (for long days).  Skiing is my favorite activity to do in life; I live to ski.  But summer is just such a fun time of year, with the boys out of school and more available to do things and the long summer days leaving more time for outdoor fun.

If you were a cocktail or a drink what would it be?
A shot of really good tequila.

What’s the #1 most played song on your iPod?
U2’s “A Beautiful Day”

If you could have lunch with anyone, living or dead, who would it be?
My family.  It doesn’t happen enough. But I would ask them to invite Thomas Jefferson so I could ask him if it was OK for us to clarify the whole thing about the right to bare arms.

If your life was made into a movie, what would it be called?
The Rules Not Followed

Do you have any regrets?
I tend to correct or change anything I may have regretted in the past and therefore don’t dwell on it.  This is all just a learning experience so onwards and upwards!

Define Freedom.
Freedom is being able to love without fear and live without persecution.

What are your personal core values?
I value personal integrity, honesty, respect for others and seeing the best in people around me.

What three things would you bring with you on a desert Island?
My family, my music and an endless supply of Plumpjack wine!

VERSO: Behind the Scenes

Get to know the man behind the music – Entertainment Director Jared Forkner. Find out what attracted him to the music industry, what he listens to and what to expect with VERSO in the upcoming months.

What inspired you to pursue a life long career in music?
I’ve always been a avid fan of music and took guitar/drum lessons as a child. I began DJing at 14 and in the late 90’s I started dabbling in music production. While I was in college, I started playing lots of the parties in Boulder, Colorado. After moving back to the Bay Area in 2003 I started playing at clubs and raves. My biggest break came while waiting tables at the Balboa Cafe San Francisco when I began to play weekly at MATRIXFILLMORE . I eventually linked up with Trevor Simpson, who was then on Energy 92.7 and began working with him in the studio which was when things really started moving. I got to remix loads of artists and held residences at Ruby Skye, 1015 Folsom and regularly playing at Vessel, The Endup, etc.
What do you love about VERSO as a music venue?
I had a moment recently that really hit home. Folks come to VERSO to hear new fresh music. It’s an amazing and refreshing difference from the normal Jukebox expectations from normal ‘clubs.’ I believe this is the biggest difference between a music venue and a normal club.

Who are some of your favorite artists?
So many great ones right now – Noisia, Chris Lorenzo, Skapes, Low Steppa, the entire Dirtybird Family, Shift K3y, Gorgon City, Icicle, Mat Zo, Calibre, Jakwob, MJ Cole, Taiki Nulight, Weiss, June Miller, Etherwood, Joe Ford, AC Slater & the entire Night Bass crew, My Nu Lengo!

What’s on tap with VERSO’s music lineup?
We’re going to be focusing more on curated events and also featuring some of the best talent in the world for House, Techno, Trance and more. In the fall we will continue to expand our programming to other genres of electronic music and eventually live music as well. View the calendar here

Why VERSO over other clubs in San Francisco?
Verso is special because we do things from the heart. Both Rico (Marketing Director) and myself are DJ’s and lovers of music. Having DJ’d for 20 years, as well as being a working musician and engineer, I know what the artists expect and what the guest wants. We genuinely want the artists and our guests to have an experience that makes them feel right at home and comfortable. It’s all about having a great relationship and meeting new like minded people in a great environment.
If you’ve never been to VERSO, what should you expect on your first visit?
It’s a gorgeous and expansive venue with great sound with a warehouse feel. What they don’t know is that the team behind it is devoted to creating the best venue we can. A refined selection of artists. We’re not the normal ‘club,’ but a venue by the people for the peopl

What has been the most memorable music night at VERSO since its opening?
March 25th with Chris Lorenzo (Dirtybird / Nightbass) & Shift K3y (Colombia Records). Two artists that I love and respect dearly got to play back to back and the night was truly magical. A close second would be Tiesto, when we had him out during Super Bowl 50 weekend. I used to play his records 15 years ago.
What about private events?
I can honestly say that VERSO is one of the best event venues in San Francisco for both social and corporate events. The venue is designed to be equally functional and comfortable with a smaller or larger group, and can accommodate up to 400+ guests. Our director of events, Ashley Guillory is passionate about making sure her clients have the best experience.

1525 Mission St. at 11th
San Francisco, CA