Behind The Threads: Tart Collections

Jamie and Dana Finegold of Tart Collections

Jamie and Dana Finegold of Tart Collections

“Quintessential California style.”

We’re excited to introduce our new series – Behind The Threads, where we’ll be talking with some of the faces behind the amazing brands we carry at PlumpJackSport.

We’ve carried bay area based line, Tart Collections, at PlumpJackSport for two years now and what attracted us to the line, was it’s effortless, fabulous fitting pieces and the super soft fabrics they have come to be known for. We sat down with husband and wife team, Jamie and Dana Finegold, owners of Tart Collections to talk about the creation of the line and why it works for every style.

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Jamie Finegold’s hobby of design sprouted while he was attending school at UC Santa Barbara. He got his start by making t-shirts for athletic teams and sororities on campus and people took notice quickly and soon made a name for himself. Dana and Jamie (high school sweethearts) soon became partners, and in 1996, with Dana’s advertising and business background and Jamie’s designs, they launched JD Fine & Co.. Establishing their line of sleepwear for children and women, it was picked up my major retailers and had a great response from customers. From there, they created Tart Collections in 2004 to hone in on their growing female customer base, creating a women’s wear line that is versatile and chic.

Since then, Tart Collections has gained attention and is now available online and in high-end department store retailers and boutiques. Jamie said he knew Dana and him were “doing something right” when the line gained more and more momentum through an increasing celebrity following from the likes of Heidi Klum, Jessica Alba, Katy Perry and more. Jamie and Dana keep key cities in mind while designing, as each piece is weather tailored for ladies from all climates and with an emphasis on the pieces skimming the body just the right way. The super soft modal fabric that is consistent in each collection has become their signature feel.

The success of the company comes from the tight knit atmosphere of the staff at the Tart Collection offices. Jamie does the photography and oversees the design team and Dana oversees financials. They also have factories here in the bay area and have their sights set on manufacturing the entire line in the US, and to open Tart Collection retail stores so customers can get the full Tart experience.

For more information about the line and to see their latest collection, check out Tart Collections.

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