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Behind The Threads: Road Twenty-Two

We have long been a fan of locally made products, especially clothing. So when we discovered this gem of a company based in San Francisco, that creates perfect fitting tees while carrying out their mission in which the brand was built upon: employing women who have faced challenges in their life, including previously incarcerated women in the Bay Area, we knew had to place an order right away. We especially love Road Twenty Two’s enormous philanthropic effort in creating jobs for women within the brand and love all the super soft fabrics they use that make you feel the need to buy the same tee in five colors (not that that is necessarily a bad thing…).

We spoke more about the line with Road Twenty Two CEO, Fif Ghobadian for this month’s, ‘Behind The Threads’.
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1.       What has been your biggest accomplishment with Road Twenty Two?
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The biggest accomplishment is when we see customer and store feedback that is equally as passionate about our mission and product as we are. When we see people on the streets wearing our Tees and when we hear people talking about our brand with pure love. Also, it is beyond gratifying to employ amazing women who deserve every opportunity but are unfortunately are black balled by the system.
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2.       Besides the fantastic foundation in which the line is built upon, how do your shirts set themselves apart from other t-shirt brands?

Our shirts are created from luxurious US fabrics which have been washed in enzymes for ultra softness.  Road 22 shirts fit to perfection the skim the body, cling in all the right places and fit most body types.  The shirts are casual yet polished, fashionable not trendy and can be take you from day into evening.

3.       How do you see the line evolving within five years?

Our vision is to expand our line beyond Tees for women to all knits, button down shirts and cashmeres. We will continue to expand our men’s line next and then eventually we will have a kid’s line. We are going to be a national brand known for our high quality products and for creating a social movement of giving people a second chance and putting them back into society.
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4.       We love that Road Twenty Two is produced entirely in San Francisco. What do you find most special about this aspect within the brand
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We are supporting a local community and its wonderful to bring back garment manufacturing to San Francisco.We can just walk over to see our  shirts being produced and we have our pulse on every step of the production.

5.       Do you see the line spanning beyond knit tees and basics in the future?  
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Yes, we are definitely going to be much more than Knit tees. We will have wovens and a full Men’s and Kid’s line.
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Find out more about and shop the line here and check out PlumpJackSport at The Carneros Inn for Road Twenty Two clothing!

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